Saturday, October 19, 2013

Thoughts on Peter Lunenfelds' The Digital Dialectic - The Medium and the Message

    Although this was a cumbersome read, with a few too many overly complex words, I had to laugh aloud when I came to the story at the end about coffee.  It took me a minute to understand why the author wrote an essay “Sip Here With Cover On” but I can relate to his bewilderment when it comes to coffee in Seattle.  My wife has us go through the Starbucks drive-through, I lean out the driver’s side window, as she rattles off her order in my ear.  She does not order a coffee black, but instead orders a very complex drink of numerous layers.  The drive-through attendant offers us additional options and the whole process starts to become overwhelming.  When the coffee does arrive it comes in a to go cup, with lid, and she sips it next to me as we drive to our destination. 
    This is much like the World Wide Web.  We are so engrossed with the incredible amount of options that we loose the importance of just putting things into our memory.    We become overwhelmed and distracted by the numerous links, images, and medias, and unlike a book where we can stay on the same page, we can surf the web for hours getting completely off track and only obtaining small sounds bites of information.   Although, the computer may be a place for us to store memories it is a distraction that does not allow our memories to first be processed in our minds before they are quickly transposed to the web to be saved.  We are losing the authenticity and enjoyment of savoring a cup of coffee at the cafe’ as we zip through websites and links of the internet drive-through.  We are spending so much time trying to post the next bit of information about ourselves that we don’t take the time to instill into our memories the moment we are living currently.

No comments:

Post a Comment